Introducing the Winegrower Experience - COMING SOON!

Owning a vineyard used to be a luxury reserved for a lucky few. Now you can share in this adventure. 

We’re using technology to revolutionize how wine lovers interact with wine-makers. Every vine at our world-class, tech-enabled California vineyard is mapped, with sensors and cameras feeding data into a dashboard that provides you with an immersive winemaking experience.

Our Community

Basic

The Winegrower community is open to all. It is where wine enthusiasts can talk about wine with new and old friends who share their passion. Everyone receives early invitations to events, access to our team, product previews, early access to our Season Pass presale, and other benefits.

Join Our Discord

Premium

In the premium gated Winegrower community for Season Pass holders only, members have additional privileges, including the ability to discuss winemaking decisions for our vineyard, access our panel of experts, enjoy virtual tastings and other VIP perks, including members-only pricing for past and future vintages. 

How it Works

1

Purchase your Winegrower Season Pass. You’ll be matched with one actual vine in the vineyard, and you’ll be able to track its growth and output.

2

Log in to your personalized Winegrower Dashboard to learn about your vine, the vineyard, and the winemaking process.

3

Using the dashboard, vote on operational decisions from growing to bottling, with guidance from the master winemaker and the Winegrower community.

4

Participate in the community online and at in-person events, and learn from video tutorials about the vineyard and key topics such as varietals, terroir, and rootstock.

5

When the wine you helped make is ready, you’ll receive a bottle of it1. Like competition? Your wine will compete against other wines from our vineyard.

6

Unlock rewards points that could be redeemable for VIP experiences, wine, and other perks.

1 Not available in all countries; additional fees may apply.

FAQs

  • Season Passes are scheduled to go on sale during Spring 2023. For updates, please follow us on social media, join our Discord and join our waitlist.

  • The Season Pass (your NFT) entitles you to a variety of benefits. These include but are not limited to:

    • Access to the Winegrower Experience for one season, including vine ownership, Dashboard access, voting privileges, and tutorial content

    • One bottle of the wine you helped create as part of the Winegrower Experience

    • Access to the Winegrower premium gated community

    • Exclusive access to purchase additional wine from our vineyard

    • Access to in-person vineyard visits and VIP experiences

    • Access to partner discounts and offers

    • The ability to sell or transfer your Season Pass.

  • Season One of the Winegrower Experience begins shortly after Season Passes go on sale in Spring 2023.

  • Yes, but due to the limited supply and high demand, only Season Pass holders will be able to purchase wine from our vineyard. This is in addition to the bottle of wine that is included with each Season Pass.

  • No. Winegrower is a private company that was inspired by the decentralized nature of DAOs. For example, starting with Season One, key winemaking directions will be subject to on-chain governance. Over time, we hope to put greater levels of governance in the hands of our community and may even convert fully to a DAO someday.